When you have a beauty brand that has over 1 million followers on social media – you know your business is successful. When you are able to thrive in a competitive climate, but still maintain your lane – even with the adversities that come with running your own company – you know that you are built for a life of entrepreneurship.
Our friends at Nissan recognize the great effect African-American women are making in the business sector. In fact, Madamenoire has partnered with them on an exclusive editorial series called: How I Made It. During this series, we highlight standout women who are shattering glass ceilings and paving the way for future women entrepreneurs.
Up to task, meet Tahira Wright, Co-founder of The Cut Life – A social movement focusing on content dedicated to women who rock short hair fabulously. Check out our exclusive interview and find out How Tahira Wright Made It, powered by Nissan!
Konnect: Speak to your entrepreneurial pursuits – what inspired you to co-create The Cut Life?
Tahira Wright: I’ve always had a love for short hair, and have worn my hair short for several years. I noticed there was a void online for short hair content and the name “The Cut Life” came to mind. Once I shared the idea with my co-founder, Garmai Momolu, the rest became history.
Konnect: Talk about your entrepreneurial spirit. Did you come from a family of business-owners? Did you own previous businesses?
Tahira Wright: My father was an attorney who owned his own practice and I remember going with him to meetings as a little girl. I didn’t realize until I got older that my entrepreneurial prowess came from him. My mom also works extremely hard and always pushes beyond expectations. Before The Cut Life, I owned my own PR firm for 6 years specializing in entertainment publicity for Ludacris, Keshia Knight Pulliam, several brands and more.
Konnect: As an African-American business woman, what challenges have you faced and what advice can you share in regards to overcoming adversities tied to developing a business?
Tahira Wright: One of the biggest challenges I’ve overcome is asking for and expecting what I’m worth regarding compensation. Many women negotiate their prices down and we shouldn’t if we’re providing quality service. There are always new challenges daily, but managing people and budgeting operational costs are recent challenges that I’ve also overcome. My advice is to be flexible, always have an ear to hear and be open to learn something new each day. The day you stop being teachable, is the day you stop growing. Find a mentor, whether it’s someone successful you know personally or read books about successful people in your space to take away insight and information.
Konnect: How vital is social media to your overall business strategy? Do you have other avenues that you plan to take outside of social?
Tahira Wright: Social media is currently the number one tool for our business. We have over 1 million followers on Instagram and the numbers are growing across the board on all networks. Social media engages our audience and drives them to our website, online store, stylist directory and more. We’ve recently launched our first beauty product, a fragrance Hair Mist, and are re- launching apparel merchandise to create income outside of online. We’re definitely working towards mass product distribution.
Konnect: What sacrifices have you made to keep The Cut Life in a leading position?
Tahira Wright: I think time is the biggest sacrifice for any entrepreneur, but you have to work to find the balance. I’m focused on maintaining good health, getting better at saving money, and prioritizing family and friends because they’re most important. Having that work-life balance is also easier when you love what you do. We’re at the top of our game because we genuinely love our platform, and we love creating opportunities and exposure for other business owners.
Konnect: What tips can you offer women who would love to own a business? What tools do they need to survive as a business entity?
1.) Find your passion 2.) Identify a niche 3.) READ! It’s fundamental, and helps to keep you sharp 4.) Hire people to assist in areas where you are weak. Teamwork makes the dream work 5.) Remember, entrepreneurship is a 24/7 lifestyle. It’s not for everyone and that’s ok!
Konnect: Where do you see yourself and The Cut Life in the next 5 years?
Tahira Wright: I envision The Cut Life having a successful mobile app, creating an array of beauty products, strengthening our stylist network and services to promote stylists, and personally, I would love to dive into television hosting opportunities, more speaking engagements and eventually launch new businesses or partner to launch businesses in different arenas.